Kim Joo-hyung (21) wears a Nike hat starting this year. He is condition to receive 20 million dollars (approximately 25.3 billion won) for 5 years. It is known for being in the top 10 among all golfers in the world. Considering that he is the most anticipated player of the PGA Tour, it is evaluated that Nike treated him more generously than Kim Joo-hyung (ranked 15th in the world).
According to the domestic and foreign golf industry on the 6th, Kim Joo-hyung recently agreed to the contract condition proposed by Nike, ‘5 years + 4 million dollars’. The fact of the contract was known as Kim Joo-hyung recently released a video wearing Nike clothes through Instagram, but the specific terms of the contract were not disclosed. An industry insider said, “Rumours circulated that Kim Joo-hyung would sign a contract with Nike immediately after winning the Wyndham Championship in August of last year.” said.
○Nike made a ‘full bet’ on Kim Joo-hyungKim Joo-hyung became the highest-paid player in Korean golf history. Choi Gyeong-ju (53) and Roh Seung-yeol (32) also wore Nike hats at one time, but the amount of donations is said to be significantly less than that of Kim Joo-hyung. The ‘five-year 15 billion won’ (including incentives) that Pak Se-ri (46) received when she signed a contract with CJ was the highest amount.
An official from a global golf brand said, “Nike sponsored Choi Kyung-ju and Roh Seung-yeol in the past to capture the Korean market, but Kim Joo-hyung was betting on the global market.” level,” he said. In the industry, as Tommy Fleetwood (32, England, currently 23rd), who was ranked 9th in the world at the time of signing the contract with Nike, sponsored by Tommy Fleetwood (32, England, currently 23rd) is estimated to be around 4 million dollars a year, Kim Joo-hyung’s donation is estimated to be in the world’s top 10. .
An official in the golf industry said, “We understand that CJ, the existing sponsor, prepared a contract with an annual price of 1.5 million dollars, but gave up immediately after seeing the amount of bets made by Nike.” From 2020, when he was unknown, to last year, Kim Joo-hyung, who wore a CJ hat, sponsored about 150 million won a year. He said that the ransom price jumped 30 to 40 times in three years.
An official said, “If Kim Joo-hyung continues to perform well, he will be guaranteed a higher amount in the next contract.” According to foreign media, ‘Superstar’ Rory McIlroy (34, Northern Ireland) extended his contract with Nike in 2017 and was guaranteed ’10 years, 100 million won’ (approximately 126.8 billion won).
○ Wearing competitor’s products is allowedLooking at the contents of the contract, it can be seen that Nike has conceded a significant part to Kim Joo-hyung. Nike insists on a ‘head-to-toe’ contract that requires players to wear only Nike branding from head to toe. However, Kim Joo-hyung allowed the logo of the luxury watch brand ‘Audemars Piguet’, which he signed a sponsorship contract with last year, to be worn on the sleeve of his right arm. A management official said, “The duration of the sponsorship contract between Nike and Audemars Piguet last year must have overlapped.”메이저놀이터
It is known that Acushnet, which had Titleist and Footjoy, gave up their gloves and shoes to catch Kim Joo-hyung. When Acushnet signs a sponsorship contract with players, it bundles not only golf clubs and balls, but also shoes and gloves. However, Kim Joo-hyung, who started wearing Nike shoes and gloves, decided to listen to the ball with the Titleist club. An industry insider explained, “Acushnet gave away gloves and shoes to Jordan Spieth, who wears Under Armor.”
Kim Joo-hyung was in the spotlight last August when he won the Wyndham Championship, which he participated in as a special temporary member of the PGA Tour. He performed impressively as an international national team member at the Presidents Cup held the following month, and rose to stardom by winning the Shriners Children’s Open in October.
He won two victories at the age of 20 years, 3 months and 18 days, which is about 6 months earlier than the “golf emperor” Tiger Woods (48, USA) who achieved two victories at the age of 20 years, 9 months and 21 days.
The current world ranking is 15th, the highest among Korean players.